A workshop on Brazil’s e-commerce trends & case studies of key industry payers
When: April 25, 2013, 8:00am-11:00am
Location: O’Melveny & Myers, 2765 Sand Hill Road, Menlo Park, CA 94025
Despite a sharp economic slowdown, foreign direct investment remains steady in Brazil: $65.272 billion in 2012, down slightly from $66.6 billion in 2011.
The country is expected to continue attracting capital as it prepares to host the World Cup, next year, and the Olympic Games in 2016.
Among economic growing sectors, Brazil has had an explosion in its e-commerce market.
As internet access proliferates in the country, Brazilians are increasingly using the web to find discounts and purchase products, from electronic goods to home appliances and fashion items.
Last year, J.P. Morgan made headlines investing $45 million in the Brazilian online shoes and apparel retailer Dafiti. A recent Forrester study predicts that Brazilian e-commerce will increase 18% year-over-year, with total sales expected to hit $22 billion by 2016.
- What are the leading e-commerce players in Brazil?
- How Brazilian retailers are using analytics to garner customer intelligence and trends?
Join us on April 25 to meet some of the hottest companies in the e-commerce segment and discuss trends in a sector that is getting the attention of local & foreign investors.
Participating Brazilian companies: Grupo Abril, Magazine Luiza, Upmize, iClinic, Dado, Stored, eFoot, Grupara and Polario among others.
Agenda:
8am: Breakfast
8:30: Presentations:
The Brazilian E-Commerce Market – trends & opportunities
Speaker: Renata Quintini, BayBrazil team & Partner at Felicis Ventures
Web analytics in e-commerce & advanced tools implemented by Brazilian retailers
Speaker: André Mafei, Founder, Upmize
Case study: Abril Group, one of the largest Latin American media groups
Speaker: Derek Oedenkoven, E-Commerce Director, Grupo Abril
E-Commerce in emerging markets – comparing and contrasting Brazil & China
Speaker: Andre Levi, BayBrazil team & CFO at DCM
10:30am Q&A and networking
11am Adjourn
