Latest Activities

Sep 25: Brazil in the 21st Century

Sep 25: Brazil in the 21st Century

Brazil in the 21st Century
Our annual conference will gather tech leaders to discuss digital market, investment trends, entrepreneurship and Brazil’s role in the global economy.
Date: Sep 25, 2015, 8:30am – 6:30pm
Location: SRI International , 333 Ravenswood Ave, Menlo Park, CA

There has never been so many bad news coming from Brazil.
Economic downturn coupled with the largest corruption scandal in the country’s history involving the oil company Petrobras and the Workers Party resulted in a political crisis with no end in sight and helped sunk President Rousseff’s approval rate to a record low of 8%.

Brazil Central bank said in June that the GDP may contract by 1.1% in 2015 and has raised its inflation forecast to 9%, the highest Brazil has had in more than a decade.
The real has fallen to a 12-year low. Purchases of consumer goods have plunged, unemployment soared to 6.90% and households are defaulting on loans at the fastest pace in six years.

Nonetheless, Brazil’s IT industry continues to expand placing the country among the top markets for U.S. corporations.
In 2014, IT spending exceeded $118 billion and is expected to double it by year 2020. The Brazilian online users have quadrupled in the past 10 years. More than half of the population, about 110 million people, access the internet daily spending about 3.8 hours on social media sites. Hence, Facebook users surpassed 70 million. The country is also among the fastest-growing markets for Twitter and LinkedIn and is responsible for 6.5% of Instagram’s traffic.

A number of global companies have been successfully operating in Brazil. Some are increasing investments. Google has announced it will double the number of engineers in its R&D centers, Motorola has just signed partnership agreements with Brazilian universities to develop 4G products, GM announced it will double investments in the country through 2019 to about $3.8 billion, and last June, Oracle announced it will open a cloud data center in Campinas to support its SaaS offerings.

Join us to hear from thought leaders & discuss the fascinating US-Brazil cross-border digital market!



Morning Session
8:30am –  Registration & Breakfast

9am – Opening Remarks:
Margarise Correa & BayBrazil Board Members
Ambassador Prisco Ramos, 
Consul General of Brazil in SF
Opening musical: Berkeley Choro Ensemble

9:15am – The Brazilian investment market
Andre Levi, CFO, DCM
Antoine Colaco, Valor Capital
Guilherme Cervieri, eBricks Ventures
Manoel Lemos, Redpoint
Renata Quintini, Felicis Ventures
Moderator: Alexandre Petry, Apex-Brasil

10:30am – Keynote speaker
Alexandre Hohagen, Investor, Board Advisor, former CEO of Google and Facebook Latin America
Presentation: Building against the odds: 10 years of Google and Facebook in Latin America
Moderator: Ron Czerny, CEO, PlayPhone, BayBrazil Board Member

11:15am – Startup showcase

11:45am – Lunch break

 Afternoon session
12:30pm – Surprise speaker

1pm – Disruptive Innovation: the Technology Behind Siri, the World’s First Intelligent Computer Assistant
Norman Winarsky, co-founder of Siri, SRI Ventures, in a fireside chat with Steve Ciesinski, SRI

1:30pm – Disrupting Mobile Messaging with 900 Million Active Users Strong and Growing
Brian Acton, co-founder, WhatsApp, in a fireside chat with Vicente Silveira, LinkedIn/BayBrazil

2:15pm – Tech Talent in Emerging Markets
Fireside chat with Michael Korcuska, VP of Product Management, LinkedIn,  in a fireside chat with Vicente Silveira

2:45pm – Startup Showcase

Coffee Break

3:30pm – The Internet Economy – How the Web is Changing Habits & the Brazilian e-commerce Landscape
Presentation by Frederico Trajano, COO, Magazine Luiza
Carolina Pascowitch, New Markets & Strategic Alliances, EBANX
Frederico Trajano, COO, Magazine Luiza
Nicolas Franchet, Head of Retail and E-commerce, Facebook
John Rethans, Global Digital Transformation, Apigee

4:45pm – Rio Olympics – Business Projections & the Experience of a Gold Medalist
Presentation by Ricardo Fort, SVP Global Brand, Visa
Featured guest:
Lisa Dolev, Founder &CEO of Qylur
Peter Cipollone, Co-founder/CEO of Instaviser & Team USA Olympic Gold Medalist, Rowing

5:30pm – The US-Brazil Cross-Border Digital Market
Breda Carvalho, Head of Business Dev LatAm, Zendesk
Daniel Topel, Head of Brazil, Stripe
Emilio Umeoka, VP & WW Partners, Splunk
Patience Yi, VP Strategic Alliances, Hootsuite
Alex Tsai, Global Market Bus Dev,
Renato Goulart, Head of Mkt Dev., Partner Program, LatAm, Facebook
Moderator: Andy Tsao, Silicon Valley Bank

Featured BayBrazilians:
Lucas Mendes de Dreitas Teixeira, Cubo and Market Intelligence, Itaú-Unibanco
Bruno Gregory, co-founder, Graava
Will Bunker, Partner at GrowthX  VC, Founder of

Cocktail Reception

*Please note that agenda is subject to small changes.

Alexandre HohagenAlexandre Hohagen is an investor and board advisor with more than 20 years of experience in technology and media in Latin America and US Hispanics.

Until June of this year, Hohagen was the Vice President for Facebook in Latin America & US Hispanics, position he held since February 2011. Before Facebook, Hohagen was responsible for initiating Google’s operations in the Latin America. Between 2005 and 2011 he led the company’s operations in more than 20 countries with offices in Argentina, Brazil, Chile, Colombia, Peru and Mexico.

Hohagen also held the position of Head of Global Sales in the U.S. and vice president of advertising and e-commerce for UOL (Universo Online), he was General Manager for HBO in Brazil, where he led the commercial area of the premium channels (HBO, Warner). In his early career years he worked for Dow Chemical Company, Boehringer Ingelheim and ABN Amro Bank.

Alexandre was awarded “Top Tech Executive” in both 2008 and 2011, offered by the newspaper Valor Economico. The site Computerworld Brazil highlighted him as one of the 10 most influential executives in the technology sector and the magazine Proxxima as one of the 10 most innovative executives in the country. In 2014, Exame Magazine appointed Hohagen as one of the most reputable executives in Brazil.

Alexandre has a degree in journalism and advertising, a master’s degree in Human Resources from University of Sao Paulo and people management courses at IMD (Switzerland), FGV (Brazil) and IIHR (Netherlands).

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