Date: Friday, Nov 4th – 6pm-8:30pm
Location: Pillsbury, 2550 Hanover Street, Palo Alto, CA
The intersection of data & media has revolutionized the advertising industry. According to PwC, digital advertising is poised to grow from $135 billion in 2014 to $240 billion in 2019.
A recent e.Marketers report shows that digital ad spending will surpass TV. By the end of 2016, advertisers in the U.S. will spent $72.09 billion in digital advertising compared with $71.29 billion in TV advertising.
Mobile and online video advertising growth are pointed as the main reason to the strong performance of the digital ad market. Mobile ad spending will grow 45% this year and will represent more than a third of total media ad spending by 2019. The 2016 PwC Total Retail survey in 25 countries shows that 54% of consumers buy products online weekly or monthly, 67% say that social media reviews, comments influence their shopping behavior.
Google leads the mobile market sales with 14.7 billion followed by Facebook with 10.15 billion in sales. However, Facebook leads in the largest format for digital ad spending – display or desktop advertising – with $11.93 billion in sales compared with $4.79 billion by Google.
On Nov 4th, join us to discuss the challenges to advertise with digital platforms as the pressure to optimize digital strategies increases.