Case: Movile

Launched in 2010 BayBrazil has become a reference in the Brazilian-American tech community looking to do business with Brazil & Silicon Valley, get informed about market trends and leading companies, interact with major players and establish new bilateral ties. BayBrazil’s Board of Directors is a cross section of Brazilian-American executives residing in the Bay Area and representing entrepreneurs, corporations, investment firms, academia and non-profit agencies.

Over the past five years, BayBrazil has gathered over seven thousand people in its tech hub, organized over 60 events, hosted dozens of delegations from Brazilian startups and large corporations to government agencies that want to experience Silicon Valley. Moreover, BayBrazil has been facilitating a myriad of connections, opening doors to new business opportunities, partnerships, working alongside our Corporate Members, helping them to expand and succeed. One of our success cases is Movile.

Movile is the industry leader for development of mobile content and ecommerce platforms in Latin America. With products for mobile phones, smartphones and tablets, the expansion to the U.S. was a natural course for the company but, it needed support to accomplish it. The company became a BayBrazil Corporate Member and here is how BayBrazil contributed to accelerate Movile’s goals in the region:

  • BayBrazil provided Movile with access to high profile Silicon Valley leaders, from investors to tech executives, who became part of the company’s network and helped with various aspects of doing business in the region,

  • One of Movile’s challenges was to recruit talent in Silicon Valley. BayBrazil introduced Movile to senior level professionals who joined the company as employees and are providing major contributions to the company’s growth, including to its app Playkids, which became a top grossing application in the Kids and Education categories in app stores globally, with 10M users in more than 100 countries.

  • Through BayBrazil’s network, Movile executives have been featured as speakers in various tech events in the Bay Area which allowed the company to get exposure to diverse audiences in the U.S., Europe and China.

  • Movile was featured in BayBrazil’s events, including our annual conference Brazil in the 21st Century, at Stanford University. The 2014 edition brought a special outcome: in the audience there was a Stanford professor, member of BayBrazil, who had a chance to get know and fall in love with Playkids’ story. As a result, Movile was invited to various speaking engagements and became a case study at Stanford Graduate School of Business, one of the most prominent schools in the world.

  • In 2015 BayBrazil facilitated Movile’s introduction to Google, which helped the company to substantially expand Playkids’s penetration among Android users.

Here is the feedback of Eduardo Henrique, Co-Founder & Head of Global Expansion at PlayKids:

“BayBrazil supported Movile since we touch down in Silicon Valley in 2012. The entity opened the doors to a great networking in the BayArea that helped a lot to understand how to make business in Silicon Valley. From this networking we had great achievements in doing business with Apple, Google, Facebook and other partners and suppliers. We also received many advices from BayBrazil mentors and board members to understand how to leverage our business here. Another important aspect was the warm reception that my family had when we arrived here. Most of my close friends now came from the BayBrazil networking.”